Snake Legend is a Sofia based streetwear brand that is deeply connected with tattoo culture and the personal story of the Smokov brothers.

Snake Legend

The Smokov brothers are legends on the tattoo scene, pioneers of this craft in Bulgaria and artists in both their education and thinking. Their path resembles Sofia’s turbulent recent transformation: from being cut off from the world by the iron curtain to becoming a globally connected hub for exciting ideas.

The Snake Legend brand is not a marketing venture. It is the truest possible expression of the Smokov brothers signature artistic style.

More about Smokov tattoos, check out –

Story behind the Snake Legend

The name Smokov comes from the Bulgarian name of the Adder snake. The brothers have to thank their great-grandfather for it. One hot summer day a long, long time ago, he found a huge adder snake on the road. Thinking it was dead he thought it would be a good idea to wear it as his belt. The snake would soon prove him wrong, awakening in the middle of the village’s pub to cause quite of a stir. It certainly left its mark – not on the man’s flesh though, but on his family name, changing to reflect the story he became famous with. When years later his great-grand-children would create their clothes’ brand, the legendary episode would re-emerge to inspire its name.